Referrals: Every Time

More referrals = higher productivity = higher retention


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Referrals: Every Time will help producers secure at least three referrals on every sales call and help them develop a referral system that virtually guarantees a continuous stream of quality referrals.

The material contained in Referrals: Every Time is derived from the latest research, the experience of successful field practitioners, and the industry's "referral masters."

Chapters include

  • The Mechanics of Referrals
  • The Psychology of Referrals
  • Referrals and Marketing: One and the Same
  • A Case Study: The Power of Referrals
  • 15 Ideas for Generating Referred Leads

(53 pages)